4/16/2023 0 Comments 2016 social media meta tags![]() The thing is that people would stuff this tag with so many keywords and keyword variations (search engine optimization and search engine optimisation) along with misspelled words that sites that weren’t even relevant to the keywords in the tag were ranking for those keywords.Īlso, thin and low quality sites could rank just by having the right keywords in this tag. Years ago, Google used to use this meta tag to understand what a site is about. ![]() You can see the name is keywords and the content is a bunch of keywords. I figure I would start with the obsolete meta tag and go from there. The last one is really the one that has direct SEO benefit. The second meta tag can help increase the number of people that click your SERP entry while The first meta tag has been depreciated and has been rendered obsolete. I am going to talk about three different meta tags in this post. There are actually a whole host of different meta tags that help tell search engine about your page, site and who made it. Meta tags are part of the html code between the of your webpages. Of all the on-site SEO that one has to do, the meta tags are probably the most intimidating. Let’s Get Technical with Meta Tags – It’s Actually Not That Difficult So let’s jump in and start with the basics of on-site SEO. ![]() While links are still one of Google’s top 3 ranking factors, any off-site SEO will be magnified by your on-site SEO. The truth is that SEO starts on your site. Many business still focus much of their SEO budget on link building. When I first started in internet marketing in 2002, the only thing people said about SEO was that you need links. You might have previously heard of SEO, or search engine optimization. Whether you are selling pizza or blue widgets, there are basic on-site SEO that you must complete to give your business and site a chance is the Search Engine Result Pages (SERPs). I have personally ranked pages in Top 10 of Google for low to moderate keyword competition with only on-site SEO. While Local SEO includes some additional on-site steps, this site didn’t even have the basics on-site SEO completed.īefore you even try to set up your site for local search, your site needs to be set up so that the search engines can find and understand what your site is about. He knew the owners pretty well and asked why their shop wouldn’t come up when he searched Google – even when he was close by. A few years ago a client texted me about one of his favorite pizza shops.
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